Rooted in snowboarding, and founded in the basement, Airblaster grew out of a genuine mission to share the ideals of Fun, Freedom, and Friends. 13 years ago, our first product was the Air Leash, a symbolic accessory that served to remind the wearer, the observer, and snowboarders-at-large to STAY WILD! Why a leash? In the earliest days of snowboarding, a band of wild individuals took to the slopes on single planks, ripping around, innovating new expressions of freedom, and generally terrifying the ski resort status quo.
It was during this time of outlaw expression and freestyle progression that the soul of snowboarding was shaped forever. Originally, leashes were nonfunctional tools used by resort management in attempt to regulate, repress, and control young snowboarders just trying to Stay Wild. It didn’t work. Yet as snowboarding grew quickly from its infancy into an industry, marketing and natural cycles lead to a paradigm in which “cool” became “too cool”… and “have fun” became “get sponsored”. In the early 2000’s, instead of a smile and a high five from a fellow snowboarder, you could safely expect a shrug and a hard look. Black was the new black, and fun and freedom were on the back burner.
Enter Airblaster, named after a fart move, wearing a ridiculously huge bright leash, and lead by wild front man Travis Parker.