We created ROUGH Snowboards in 2002 and since then we have grow a lot together. We are all snowboarders and all friends, we all put our best into ROUGH snowboards. Since day one, our goal was to create something snowboarders would really love because it would satisfy their needs and tastes.
Well, actually we are not that smart. After starting a snowboard company we realized there is a lot of work to be done to keep things going on, and it's not so easy to do it while all our friends are on the mountains shredding powder.
Anyway not everyone can play the cool guys role, some smart guys are needed and we are proud of our choice.